DESCRIPTION First Date Jitters Ale is an interactive, easy-drinking ale meant for first dates. In Visual Literacy, we had to create a physical object inspired by a narrative. My chosen narrative was “First Date Jitters”.
CONCEPT The nerves of a first outing with someone inspired the clashing, frenetic color palette, bold type, and geometric patterns. The interactive aspect comes with the user’s anxiety manifesting in playing with and peeling off the beer bottle label, as the instructions on the label direct one to.
YEAR 2018
CLASS Visual Literacy with Jessica Peltz
DISCIPLINE Visual system, branding
CATEGORY Packaging design