DESCRIPTION Yoga for Cyclists is a rebranding campaign for a local event that includes a brochure, a set of posters, and a corresponding website.
CONCEPT For Visual Literacy, we were to find an existing flyer for a local event that could use redesigning. My chosen flyer was an advertisement for a “yoga for cyclists” course. In rebranding and creating a visual system, I drew inspiration from the serenity of yoga and incorporated the nature scenery of cycling.
YEAR 2018
CLASS Visual Literacy with Jessica Peltz
DISCIPLINE Branding, visual system
CATEGORY Print, web